Grand Avenue Baby launched in 2006 and quickly earned a reputation as a go-to resource for the best products in the mom and baby category for media, influentials (celebrities, stylists, tastemakers) and consumers. Since the beginning, we wanted Grand Avenue Baby to provide clients a holistic approach to PR & marketing because as long-term marketers, we know that celebrity outreach and public relations must go hand-in-hand in order for a program to be successful. So while we continued to outreach under the Grand Avenue Baby name, our firm name became Grand Avenue PR to better communicate who we are and the services we provide.
Our commitment to taking a holistic approach deepened as we watched amazing brands struggle to translate media and celebrity exposure into sales. Companies must connect the dots between PR and Sales to achieve maximum results. To help companies achieve these results, we evolved the Grand Avenue Baby concept to be able to offer companies an innovative and integrated solution to PR, Marketing and Sales: the Grand Avenue Baby Showroom.
In January 2009, the Grand Avenue Baby Showroom opened in the hub of Los Angeles’ Kids business at the California Market Center. Through our brick & mortar and online showrooms we showcase a unique, hand-picked mix of quality brands – the finest in mom and juvenile accessories, apparel and gear – to media, celebrities, retailers and consumers. Visitors to the Web site gain access to product information as well as Grand Avenue Baby blog posts on industry trends and highlights, products, topics and expert commentary and opinions. Visitors to the showroom have the opportunity to “touch & feel” product and see it showcased in a retail environment.
The Grand Avenue Baby showroom package is an ideal solution for upcoming brands in need of a PR & Marketing launch and for established companies with internal marketing and/or sales teams that need tactical support. While Grand Avenue PR provides tailored, individualized PR and Marketing services, Grand Avenue Baby is a unique and affordable option for companies who need support with Media Relations, VIP Relations, West Coast Retail Relations, or a combination of the three.
Are you connecting the dots? If not, we’d love to talk to you.
