SMARTY LA introduced us to New Editions at its recent "Mother of Invention" evening inside New Editions' Pop Up store at the Brentwood Country Mart. As soon as we walked in we were drawn to the art on the walls. The prints captured our attention in a way that typical children's art doesn't, which is precisely New Editions’ mission.
New Editions’ founders believe art serves as our playmate and our teacher. Art is joyous and challenging, reminding us of the wonders and complexities of the world (just like our children) and therefore the two should hang out together from an early age. So they help create "art from the start" by commissioning contemporary artists to create prints that contain the things young children are drawn to - strong contrast, bright color, and simple forms - yet are sophisticated enough for their parents.
New Editions then editions each print (in house) in Los Angeles in runs of 100, 60 or 30. The result is a collection that is both engaging and accessible (prints range from $90-$375). For a complete look, check out the New Editions’ online gallery.
